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iGame Media Becomes Premier Padel's First Official Betting Data Partner
The exclusive deal starting in 2027 covers more than 2,400 matches a year and hands regulated sportsbooks official in-venue data for the first time.
12h ago · 2 min read
iGame Media Becomes Premier Padel's First Official Betting Data Partner
Premier Padel has signed iGame Media as its first official betting data and streaming partner, the tour and the International Padel Federation announced this week. The exclusive deal starts with the 2027 season and covers every match on the men's and women's Qatar Airways Premier Padel Tour.
What the deal covers
iGame Media will supply regulated sportsbooks and prediction markets with official betting products built from in-venue umpire data and low-latency live streaming. That works out to more than 2,400 matches a year across 26 events, from Majors and P1s down to P2s and the season-ending Finals, in cities including Buenos Aires, Rome, London, Paris and Acapulco.
Until now, odds providers covering padel have leaned on unofficial or scraped data. This deal gives sportsbooks a licensed, umpire-verified feed for the first time, plus streaming rights the tour controls directly rather than handing off to a third party.
Part of a wider integrity push
The betting deal lands alongside Premier Padel's separate appointment of Sportradar as its official integrity partner. Sportradar's Universal Fraud Detection System monitors global betting markets for patterns that suggest match-fixing, and the two agreements together give the tour both a commercial betting product and a safeguard against the risks that come with one.
Rob Mitchell, Premier Padel's vice president of commercial, said iGame Media understood "both the industry and our sport's characteristics." iGame Media founder and chief executive Mike Cobain called Premier Padel "one of the most exciting growth stories in sport" the company has seen in years.
Why it matters
Padel's betting market has largely run on unofficial numbers until now. A licensed, umpire-verified feed is a step toward the kind of regulated wagering infrastructure that tennis and soccer have had for years, and it is a clear signal of how fast investors think the sport is scaling.
FAQ
When does the iGame Media partnership start?
It begins with the 2027 Premier Padel season and runs across the full men's and women's tour.
How many matches does the deal cover?
More than 2,400 matches a year across 26 events, from Majors and P1 tournaments down to P2s and the season-ending Finals.
Is this connected to the Sportradar integrity deal?
Yes. Sportradar is Premier Padel's separate integrity partner, watching for match-fixing risk, while iGame Media supplies the official data and streams that regulated betting markets will use.
Sources
- 1.Premier Padel selects iGame Media as official betting partner, Gaming Intelligence
- 2.Premier Padel and FIP appoint Sportradar as Integrity Partner as sport establishes official betting data ecosystem, International Padel Federation (FIP)
- 3.Premier Padel names iGame Media betting data and streaming partner, EE Gaming
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