Joma Becomes Official Footwear Partner of Spain's Padel Federation

Joma is the new official footwear partner of the Spanish Padel Federation, or FEP, the Spanish brand and the governing body confirmed this week. The deal puts Joma shoes on referees and technical staff at federation-run tournaments, plus Spain's national padel teams during select competitions.

What the deal covers

Referees and technical staff working FEP tournaments will wear Joma footwear. Spain's men's and women's national squads will also wear the brand in some of their upcoming commitments, though the federation has not released a full competition schedule. Neither side has disclosed the length of the contract or its financial terms.

Joma's padel expansion

The FEP deal adds to a fast-growing padel portfolio for the Toledo-based company. Joma already holds official footwear status at Premier Padel stops in Valladolid, Dubai, Germany and London, and sponsors players including Juanlu Esbri and Veronica Virseda. Former world number one Carolina Navarro, now Spain's women's national coach, is also a Joma ambassador.

Why it matters

Spain remains the deepest talent pool in professional padel, and a federation-level deal gives Joma visibility across grassroots and elite levels alike, from club referees to the senior national teams that compete internationally.